What is Design? This is the first question that can be asked of a design student. Some would say, it gives me pleasure, the beauty that she feels. Others chime in, the sensory input that brings a spectrum of colors to her existence is how design spoke to her. Yes, but that is an outcome of design, good or bad, what is design, really? Design, is the product of human imagination, animals and plants can’t see and imagine, human ingenuity in art is to identify what ails our civilization. Design writing helps understand the logic prescient in that modelling of facts that were, yet unknown to us in the output. Design writing can sound frivolous to the mainstream. Why go into nuance of something that was, use it and do your thing. Each pin or cell phone holds a design, therefore generation of imagination. More complexity brings more mysteries. The fact itself is the problem, often. An engineer can fix nuts and bolts, a politician will fund the industry, and the designer will build the world...
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